The website Digg has been known for a long time, but as will be shown Digg has changed over the years in ways few would have imagined. Digg is a website based in New York City (Craft). It was originally founded as a site where the users vote “’dig up’” or “’bury’ down” news (Marcus, 2010). It was started in 2004 by Kevin Rose, Owen Byrn, Ron Gorodetsky and Jay Adelson (Marcus, 2010). It was bought by Betaworks in 2012 (Stark, 2012). It continues as a news site to this day offering up the latest news.

The rise of Digg was amazing for a internet site. After Digg was founded in 2004 it features were added and users were attracted. Shortly after starting it had some major publicity. In May of 2005 they started a podcast called “Diggnation” which brought stories and information from Digg to the listening audience (Stark, 2012). Also other forms of media picked up on Digg and in 2006 “Rose is featured in BusinessWeek” (Stark, 2012). With this fame in 2008 Google was trying to purchase the website. These events kept people coming in to the site until 2009 when new features caused their audience to leave.

Digg started to have troubles when it released a DiggBar in 2009 (Stark 2012). The DiggBar “wasn’t popular with users” (Stark, 2012). If this was not enough, Digg started to release ads within the user content further which caused users to be upset (Stark, 2012). With these problems, Rose became CEO and had stopped development of the DiggBar (Stark, 2012). The popularity of the site continued to decline and as of 2011 Diggnation had stopped its broadcasts which had been going on since the early days of the site (Stark, 2012). With this decline the company was sold to BetaWorks in 2012 (Stark, 2012), who relaunched the site in August (Gilbertson, 2012).

The BetaWorks version of the site was completely new (Gilbertson, 2012). Instead of updating it they wrote it from scratch (Stark, 2012). The philosophy but not the news purpose of the site changed. Now they “cut through the clutter of the Internet” with editors and data sources (WHAT WE DO). During their rewrite, Digg removed community items such as Digg and Comment instead using their own editors, due to the use of these features for spam (Mike, 2015). These actions completely changed how Digg worked and was sure to hurt those few fans Digg still had. By 2015 they were ready to add back some of the community features (Mike, 2015). Digg does not seem to have the following it used to have but is still in existence and distributing news.

Digg. (n.d.). Retrieved January 22, 2017, from https://craft.co/digg Gilbertson, S. (2012, August 1). Reborn Digg Starts Over From Scratch. Retrieved January 22, 2017, from https://wired.com/2012/08/reborn-digg-returns/ Marcus, S. (2010, August 25). A Brief History of Digg. Retrieved January 22, 2017, from http://mashable.com/2010/08/25/history-of-digg/#Q61ClcXC8OqT Mike. (2015, July 24). How We Ended Up With Digg. Retrieved January 23, 2017, from http://blog.digg.com/post/124945087021/how-we-ended-up-with-digg Stark, C. (2012, July 18). Digg: The Rise and Fall of an Internet Darling. Retrieved January 22, 2017, from http://mashable.com/2012/07/18/digg-the-rise-and-fall/#zVgkFK5krZq8 WHAT WE DO. (n.d.). Retrieved January 22, 2017, from http://digg.com/about